Superfly

Nike, which released their latest line of 'Mercurial Vapor' cleats early last year, has recently released (or rather, will in a couple months time) their newest edition.

The "Mercurial Vapor Superfly."
Yes. Superfly. I can't imagine them naming it something stupider.

Previously, companies such as Nike and Adidas released their newest editions of cleats roughly every two years, corresponding to the World Cup and European championships (i.e. gigantic advertising).

The difference between each (2-year) generation of cleats is probably the difference between, say, Microsoft Word '98, and Word 2000.

Now, it seems, the generation gap has been reduced even more, with Nike leading the charge.

I suppose it makes sense from a business point of view, with soccer becoming more accessible (not only through the television, but through youtube, streams... the internet in general). But, as one who enjoys his cleats, there is a point where I feel somewhat cheated. Like when Apple lowered the price of the iPhone months after it was released. Kind of.

I'll probably continue writing about this trend later. (soccer shirts for example, home and away)